Light, material, and design: the new D’Asdia Showroom in Palermo

The D’Asdia Rappresentanze fashion accessories showroom was created from the renovation of a 450 sqm basement, transformed by the studio Luigi Smecca Architetti into an elegant and functional space, designed to welcome clients on an immersive journey through materials, light, and design.

The dramatic entrance, with oak wood walls and a custom-made artisanal counter, introduces a refined and bright area. A backlit wall in printed fabric and white aluminum profiles creates a play of transparencies and volumes that surprises and engages.

The heart of the showroom is defined by striking ceramic surfaces: the floor features the Stratford Beige collection, which gives continuity and warmth to the rooms, while the walls are covered with Realstone_Travertino 3D Canneto Vein Beige Structure, a solution that enhances the depth of the material through subtle three-dimensional grooves that shimmer in the light.

A distinctive element of Realstone_Travertino is the 3D Ink technology, the latest digital innovation applied to porcelain stoneware, which enhances the natural look of the surfaces thanks to the perfect synchronization between ever-changing graphics and structures. The result is a highly realistic visual and tactile effect, enriching the space with elegance and authenticity.

White lacquered shelves with integrated LED lighting, mirrored and fluted plexiglass elements, reserved areas, and an imposing ledwall complete the layout, offering a dynamic and welcoming space where every detail is designed to enhance both the design and the client experience.

Project and Site Management Credits: Luigi Smecca Architetti
Senior architects: Costanza Aguglia, Valentina Castiglione, Simona Filizzola Designer: Paolo Fascella, Salvatore Pusateri, Manuela Smecca, Girolamo Sortino
Junior architect: Rachele Carollo
Client: D’Asdia Rappresentanze Di D’Asdia Vincenzo Sas
Artisanal works: Laredo Soluzioni srl, Rilux Lighting Project
Material suppliers: Strano S.p.a
Photography: Laura Crucitti